A new book called Connectivate! – Companies Innovating in New Ways to be Always Available is a collection of stories of how the breakthroughs of more than 50 innovative companies are changing the world. Launched today in London by the IXL Centre and HULT International Business School Publishing, the authors explore new ways to connect people, business and other entities to create and capture value. From AirBNB to Zipcar, each are assessed on 7 characteristics that have reinvented the rules of success. The common thread? They understand how to communicate with their customers – being available anytime, anywhere.