Australian small and medium businesses are still neglecting social media, with only 27% and 34% respectively having a presence on social networking sites. These figures come from the Yellow Pages Report, which looked at the social media habits of nearly 2,000 Australian SMEs and puts forward a case for why Australian businesses need to invest more time and funding into their social media strategies. 92% of SMBs are on online but only 15% reported having a strategy for their business digital activities.
Social media plays a critical role in marketing and reputation management, one that is being underestimated by many brands and businesses. With social media now pervasive in our everyday lives, it is increasingly important for businesses to understand how consumers use it, to ensure that their increasing investments in this area help their business both in the online world, as well as the offline. To see an infographic featuring the key findings click here.